Online Marketing for Small Businesses.
Online Marketing for Small Businesses.
What is online marketing?
Various methods to producing outstanding results.
In essence online marketing is the practice of leveraging web-based channels and tools from promoting your business in search engine results to emailing newsletters or special offers to your customers to spread a message about your company’s brand. With nearly half the world’s population wired to the internet, it never been more important to have an online pressence. The good news for entrepreneurs like you is that each of these techniques works in its own specific way.
If you want to raise awareness, to get local consumers, or keep current customers coming back for more, there are DIY tools and professional resources on BestKnownHost that will help you accomplish your objectives for less money than you think.
Do-it-yourself marketing tools
It doesn’t matter whether you’re selling a digital product or something out of a brick-and-mortar store. If consumers can’t find you, even the best goods and services will go unnoticed. Give your company the recognition it deserves with our low-cost, easy-to-use advertising resources that will bring in new customers and keep them coming back for more and more.
Don’t just stand there. Collect leads so you can email consumers directly with strategic campaigns to generate further sales, rather than just putting the content out there and waiting for visitors to come to you. To achieve your objectives, choose one or a combination of our marketing tools.
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What people are saying
I’m new to online marketing. What terms do I need to learn?
Here are a few key online marketing terms to get you started:
Social media sites (e.g., Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Reddit, and TikTok) aren’t just for individual people. By creating business profiles on social media, your brand can drive more business through engaging content and useful information. Social media marketing includes free and paid opportunities.
Search Engine Marketing (SEM)
SEM stands for Search Engine Marketing, which involves paying a search engine (such as Google, Bing, or Yahoo) to view advertising for your company in particular search results.
Essentially Paid traffic is a customer that visits your website after you have paid for advertising promotions. Google Ads, Instagram, and Facebook are three of the most popular platforms used to generate paid traffic to websites, but there are also many other paid traffic sources like Outbrain Amplify, LinkedIn Ads and Twitter Ads.
SERP – Search Engine Results Page
Search Engine Results Page is the list of results provided by a search engine after a search query is made. Essentially, if you are looking for where your website ranks for “Best Digital Marketing Agency” a SERP report will let you know where your website is ranked #2. Meaning that your website is in the second position (1st page).
click-through rate (CTR)
The average number of click-throughs per hundred ad impressions, expressed as a percentage.
cost per action (CPA)
Payment for online ads is made strictly on the basis of qualified acts such as purchases or registrations.
Affiliate marketing is a strategy where businesses reward individual “affiliates” (people or organizations outside the business) for bringing in new customers or visitors through ads or content on the affiliate’s website.
Conducting a competitive analysis means identifying your competitors and analyzing their businesses with a fine-tooth comb. This lets you learn from their successes and mistakes, understand their strengths and weaknesses, and find gaps in the market that other businesses aren’t covering.
“Website authority” is an SEO concept that refers to the “strength” of a given domain name. Some people call this “domain authority.” When we talk about domain authority, we’re talking about a general SEO concept that’s synonymous with “website authority” in general.
A subscriber is a person or company who allows someone else i.e. a person or company to send them messages through email or other personal communication means. These subscribers are of high value to publishers and businesses alike. Subscribers keep coming back!
A keyword is word or phrase that your audience uses to search for relevant topics on search engines. If you are a flower shop, a relevant keyword could be “Buy Red Roses” [short keyword] or “Looking to purchase roses from a flower shop” [long tail keyword]
This is traffic and or visitors to your website generated by search engines. This could be traffic from Bing. Yandex. CC Search. Swisscows. DuckDuckGo. StartPage. Search Encrypt. Gibiru. and or social networks like Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Reddit, and TikTok. It’s also known as “Free” traffic. Organic traffic is the best type of traffic!
This occurs when users are frequently exposed to the same ad, resulting in fewer clicks and conversions.
The target demographic to focus your ads to attempt to convert. The audience can vary depending on marketing channel, content, product, service, etc. It is also common for an advertiser to have multiple audiences.
Email marketing is the method of nurturing leads and promoting goods and services through the use of emails and email-based marketing campaigns.
Link Building / Backlinking
Link building, sometimes informally called “backlinking” or “backlinks”, is the process of getting external websites (websites other than your own) to link back to your content. In other words, if you’ve written a blog post on “digital marketing terms” and another site links to it from an article of their own, you’ve just engaged in link building.
What is a Monthly SEO Package?
An SEO monthly subscription is where a person or company employs a specialist agency to carry out onsite and offsite website optimisation activities. Traditionally these activities conform to Google’s Webmaster policies and feature both onsite (Technical SEO, Heading Tags, Robots.txt, Sitemap XML) and offsite (Link Building, PageRank).
A method of redirecting a visitor from one web page to another web page. You can also 301 redirect all of the traffic from websiteB.com to websiteA.com so that all visitors end up on websiteA.com)
When a visitor attempts to visit a web page that does not exist, an error message appears.
Short for “web log,” a blog is a collection of online articles that can help drive sales, increase customer engagement and boost your brand’s SEO power. Blogging is considered a form of content marketing.
Microsoft Advertising is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.
A bot — short for “robot” and also called an internet bot — is a computer program that operates as an agent for a user or other program, or to simulate a human activity. Bots are normally used to automate certain tasks, meaning they can run without specific instructions from humans.
This is when one website hyperlinks to another website using html href code. Backlinks are a major factor used by Google in determining organic rankings. The basic idea being that if “website A” has incoming backlinks from other strong/relevant websites (websites B, C, and D), the links are votes of trust for website A. Website A will then gain authority from B, C, and D through those backlinks, which generally results in better rankings and a source of potential referral traffic.
Adsense (Google Adsense)
A Google platform that allows websites to earn money by publishing Google network ads on their website.
An automated program that visits websites, sometimes also referred to as a “crawler” or a “spider”. Search Engines like Google uses bots to crawl websites so that they can be ranked and added to search indexes. Spam bots visit websites for nefarious reasons, often showing in Google Analytics as spammy traffic.
Contextual marketing is all about delivering the right content at the right moment based on a potential client’s preferences using behavioral targeting and enabling brand awareness, recall and engagement. It fuels targeted ads based on user information such as recent searches and web histories. The purpose is to offer products and services to customers who are already interested in them.
CVR or Conversion Rate
CVR stands for conversion ratio, and shows you how effective your marketing campaigns are at converting clicks to sales. It is percentage value calculated as ..
call to action (CTA)
The part of a marketing message that attempts to persuade a person to perform the desired action.
In web analytics, the percentage of visitors who leave after viewing a single page. In email marketing, the percentage of emails in a campaign that are undeliverable.
The use of dedicated websites and applications to interact with other users, or to find people with similar interests to one’s own.
This is the page on a company’s website that is optimized to act as the entry page to a site. When redirected from external links, this is where the visitors will be led back.
A name used in URLs to identify web pages and where they belong. For example, in the URL www.bestknownhost.com/blogs, the domain name is bestknownhost.com.
This term is used to define the number of times a company’s ad will appear to its target audience. Impression could also be related to a website and the number of times the web page appear in total.
How much should I expect to spend on online marketing for my small business?
Many of our plans begin at just £6.99 per month. And for the price of a couple of lattes, you can start pulling in more clients. We also have SEO Services if you prefer to have our search engine optimization team optimize your site for you.
How will I know if my online marketing tactics are effective?
It’s simple to see before and after results with our SEO products. A free web analytics tool like Google Analytics, on the other hand, can provide useful information about your website traffic, such as how much comes from search engines, social media, and email campaigns. You can also monitor how many subscribers open and click each email campaign with a BestKnownHost Email Marketing.
What are the most effective online marketing tactics for increasing product sales?
Consider investing in search engine optimization (SEO), email marketing, and social media marketing to boost revenue at your online store. The good news is that these online marketing tactics are both inexpensive and yield a high return on investment.
I haven't done any online marketing yet. What is the first thing I should do?
Getting a good online presence is key to your online marketing strategy. If you don’t already have one, this should be your first move. Choose a great domain name and decide whether you want to create your own website or employ someone to do it for you. You’ll be able to incorporate some online marketing tools to drive more traffic and business once you’ve built a strong online presence.
How much time do I need to commit to online marketing?
Why should I choose BestKnownHost for my online marketing solutions?
BestKnownHost online marketing products are easy to use, inexpensive for any budget, and provide you with all of the resources you need in one convenient location — one account, one login. And, as always, we’re here to help you out 24 hours a day, 7 days a week if you have any concerns as your company expands.
We help you get the basics right?
People around the world becoming increasingly demanding in terms of the experience they expect when they visit a website. They want everything fast, a fast loading website is a minimum requirement. As a local business, you may not have the budget that the bigger, national or international organisations have, but you can at the very least get the basics right!
DO you provide Email Support?
Have questions? Stuck? Email the BestKnownHost team and get an in-depth response. Always know exactly what you need to do.
Get started in just a few clicks. Need help? Call our award-winning support team at UK (0203)0141446 USA (480)624-2500