All brands want their content ranked highest on users’ news feed, and Facebook knows this. That’s why they keep implementing strategies to get users’ feedback.
By gathering information from users about what they like to see, Facebook can display the things they’ll likely engage in on their news feed.
Over the next few months, Facebook has shared that it will be focused on four feedback-driven signals to gather feedback from user
s in different ways. Simple surveys will prompt users with questions about individual posts.
If users respond to the question with a “yes,” Facebook will focus on ranking more similar content in their news feed. If users respond with a “no,” similar content will move to the bottom.
Below we share some more information on the four feedback-driven approaches that Facebooks takes to gather information from users.
The 4 Feedback-Driven Signals
Is This Post Interesting?
Ranking posts that users find interesting in their news feeds encourage engagement. To do this, Facebook needs to ask whether users found content displayed to them attractive and worth engaging with. Feedback to this question will be used to rank content in their news feeds based on how interesting they’ll find it.
Is This Post Inspiring?
The majority of Facebook users want to see content that inspires and uplifts them. Facebook surveys users to determine which posts activate these feelings in them. Based on users’ responses, Facebook will incorporate more content they find inspirational higher up in their news feed.
Do You Want to See Less of This?
By looking at engagement signals, Facebook can determine which posts users want to see less of. If a post generated a majority of negative responses, Facebook might issue a survey to determine why users won’t enjoy seeing similar content in their news feed.
Do You Want to Hide This?
To make it more obvious, Facebook announced that they’d share a new option to make post hiding more notable. If users come across a post they don’t want on their news feed again, they can choose to hide it.
Existing Ranking Signals Still Matter
There are already thousands of existing feedback signals used by Facebook to determine content ranking. These four new signals will be used alongside the rest instead of acting like replacements. Reactions, shares, and comments get a lot of attention from Facebook when news feed rankings are determined.
These engagement signals, paired with survey-style feedback, will provide Facebook with more information than ever before to see what users really want.
We’ll leave you with a few words from the Facebook team.“While a post’s engagement — or how often people like it, comment on it, or share it — can be a helpful indicator that it’s interesting to people, this survey-driven approach, which largely occurs outside the immediate reaction to a post, gives a more complete picture of the types of posts people find most valuable and what kind of content detracts from their News Feed experience.”