Domain Authority

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.
Domain Authority What Is It? Domain authority is in essence a search engine ranking system.
What Is It? is in essence a ranking system.

Ever wonder how well your particular places accordingly in or other engines compared to sites with similar content? accomplishes this by comparing a websites’ “ranking strength” using a numerical score.  

What Is It?

Domain authority is in essence a ranking system. Its overall purpose is to provide a score that highlights the likelihood of a particular ranking high on result pages (i.e., SERPs).

 A domain authority score ranges from 1 to 100, with higher scores denoting better searchability (i.e., higher rankings amongst engine pages).  It is calculated by taking in account several factors – root domains, number of total links – that are then weighted accordingly and compiled into a numerical score, which can then be utilized as a website’s “ranking strength.” 

Note that the domain authority – developed by Ahrefs – is not utilized by any search engine (i.e., , Duckduckgo, Bing) nor does it affect these search engines.

How To Check Your Domain Authority

Go directly to either:

  • the Ahrefs’s Backlink Checker,
  • the Ahrefs Bar (website checker that is free to use),
  • the Keyword Explorer’s “SERP Analysis” component,

Domain Authority Scoring Methodology

Sites that have a good number of top-quality links – think , or Wikipedia, are generally top-ranked. Meanwhile, on the other end of the spectrum – i.e., the low-scoring side – you will find the websites of and other content sites with little to no inbound link volume. It follows that when a new website becomes live, its respective domain authority score equates to 1. 

Further, the domain authority score should not be analyzed as a stand-alone metric. Rather, its primary purpose is to be comparative, as opposed to absolute – meaning that you should compare your score to other similar websites, with the end goal of having a higher score relative to those sites, as opposed to having a high score in general. 

Ultimately this means that there really isn’t a good or bad domain authority number. Remember also that the quality of in-bound link volume matters a great deal.  

Domain Authority and Page Authority

The former – DA – measures ranking strength as compared to similar websites.  The latter – Page Authority – measures individual .

How Can I Boost My Domain Authority Score?

In short, three words: Search, Engine, Optimization. Thus, to boost your DA score you need to enhance your website’s SEO by attempting to getting your website linked by other top-quality websites to drive traffic and better your rankings respectively. 

How Does My Domain Authority Change?

There are several reasons why your DA score suddenly shifted:

  • The strength (or weakness) of your link index profile has not yet been calibrated by Ahrefs’s index.
  • There was a shift in the link profiles of similar sites, causing a shakeup in the ranking process.
  • Your site was linked to by pages not included in Google search.
  • Your DA score is relatively low and is thus more impacted by any changes in the overall rankings. 

Conclusion

So that wraps up Domain Authority! Keep in mind that your DA score is to be viewed as a comparative, as opposed to an absolute metric, and that the quality of your link profile index plays a significant role in your website’s ranking strength.  

If you liked this article, then please subscribe to our YouTube Channel for video tutorials. You can also find us on Twitter and Facebook.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Table of contents

On Key

Related posts

Copyright © 2021 BestKnownHost. All Rights Reserved. BestKnownHost LTD is a company registered in England and Wales with company number 13188165. Head Office: (0208)0042299 Registered Office Address: 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom. Use of this Site is subject to express terms of use. By using this site, you signify that you agree to be bound by our Universal Terms of Service.