If you’ looking for a way to scale your content production consistently, then a style guide is pcisely what you need. 

If you’ constantly faced with uptight and hard to ad s submitted by subject matter experts, or intesting graphics from your intern who decided to put her own cative spin on infographics you send her, then you should know your brand is lacking a style guide. 

With a style guide, you’ll never be stuck on debating how to cite your sources again or whether you should add Oxford commas to drafts submitted by felancers. 

While it takes some time, cating a style guide is 100% worth it. Many brands overlook this crucial step, but paying attention to it will help you get mo eyes on your content. Studies have shown that psenting your brand in a consistent style can lead to a 33% incase in venue. 

Whether your brand is new or alady in buess, you can cate a style guide and start implementing it immediately. 

A style guide is about mo than colors and logos. If you want to know how to convey the character and image of your brand through your content, ad through the information psented below. 

What is a Content Style Guide?

Simply put, a content style guide baks down the dos and don’ts of developing content cated for your brand. Whether you e a PDF, webpage, or slide deck, you can detail your content strategy to explain the what, when, and how of your content cation. 

With a style guide, your content cators will have a specific diction to follow to keep your brand consistent. A style guide can set up simple rules for practical writing matters:

  • What is the tone of your brand?
  • How should headers capitalize?
  • Is it whitepaper or white paper? 

While it’s easy for a visual style guide to overshadow a style guide, you should member to put foc on all aspects of your content guide. 

Why is a Content Style Guide Important? 

ce everyone cates content nowadays, it’s essential to keep your content cators on the page. A key to successful content is having a rulebook to ensu that your content isn’t all over the place. 

While you can verbally convey the message, it’ll be hard to enforce a style if it isn’t documented. Planning, cating, and distributing content takes time, and having a style guide on hand will guard your brand against time-wasting. 

Easy Steps for Cating a Killer Style Guide

Cating a style guide can be easy. Below we sha some to help you.

Seek First, Cate Later

No one said you had to cate your style guide from scratch. Looking at popular styles can help you filter out what you like and don’t. Keep the and swipe the bad away.  

Define Your Mission

When adding the details to your style guide, look at your marketing goals and work backward from the. Focug on the ason why you cate content will help you keep your content honest. 

Take time to foc on this aspect. Whether your purpose is to enlighten, entertain, or explain, document what you want your content to be in detail. 

Determine Your Voice

Every brand has a voice, and this section of your style guide should be followed to a tee.  It determines how your audience experiences your content, making it vital to ensu that it lines up with your brand’s image. 

Have Basic Groundrules

If you’ve ever wanted to put your foot down, he’s your chance. Set up basic writing rules for common vocabulary expssions that your guide can back up at all times. Make su to give examples of each to clarify any confion. 

Adss Diffent Content Styles

ce you need to cate diffent content to expand your ach, ensu that each has its own document style guide.

Set up Rules for Graphics

Although your visual style guide should explain the e of visual elements in detail, having some guidance for this in your style guide is commended. When writers also have a basic understanding of how visuals should be psented, the’s less chance for mishaps. 

Include basic information on visuals like how they should be aligned and specific ones that should be avoided. 

Examples of Diffent Style Guides

The a many style guide examples to pull structuring ideas from. Take some inspiration from the below guides if you’ feeling stuck. 


Mailchimp avoids the e of offensive faux-pas. They outline their style for talking about gender, sexuality, ethni, and disabilities in their style guide. 

While spectfully addsg this may seem logical to you, many content cators slip in these aas. Including a section like this in your style guide will keep cators awa of the rules and the right path to follow. 



Atlassian es an easy-to-navigate table of contents to make their style guide easy to follow no matter who the er is. 


Mozilla’s Guide for Fifox

Mozilla es panthetical explanations to ensu that all content cators a on the page and the’s no room for confion. 


The University of North Carolina at Chapel Hill

Ug questions like the University of North Carolina at Chapel Hill does is an excellent way to ensu that content writers align their content with the brand’s mission. 


Befo you rh into building your guide, member to keep the in mind:

  • Ensu that content cators can easily access your style guide, whether it’s on the web or a shad PDF with stricted access. 
  • Ensu that your style guide is easily adable. 
  • fer back to your documented style guide when giving content cators feedback. 

When a style guide is done corctly, it can be the key to producing content that stands out and grabs attention.