If you’re looking for a way to scale your content production consistently, then a style guide is precisely what you need. 

If you’re constantly faced wh uptight and hard to read s submted by subject matter experts, or interesting graphics from your intern who decided to put her own creative spin on infographics you send her, then you should know your is lacking a style guide. 

Wh a style guide, you’ll never be stuck on debating how to ce your sources again or whether you should add Oxford commas to drafts submted by freelancers. 

While takes some time, creating a style guide is 100% worth . Many s overlook this crucial step, but paying attention to will help you get more eyes on your content. Studies have shown that presenting your brand in a consistent style can lead to a 33% increase in revenue. 

Whether your is new or already in , you can create a style guide and start implementing immediately. 

A style guide is about more than colors and logos. If you want to know how to convey the character and image of your through your content, read through the information presented below. 

What is a Content Style Guide?

Simply put, a content style guide breaks down the dos and don’ts of developing content created for your . Whether you use a PDF, webpage, or slide deck, you can detail your content strategy to explain the what, when, and how of your content creation. 

Wh a style guide, your content creators will have a specific direction to follow to keep your consistent. A style guide can set up simple rules for practical wring matters:

  • What is the tone of your ?
  • How should headers capalize?
  • Is whepaper or whe paper? 

While ’s easy for a visual style guide to overshadow a style guide, you should remember to put focus on all aspects of your content guide. 

Why is a Content Style Guide Important? 

Since everyone creates content nowys, ’s essential to keep your content creators on the same page. A key to successful content is having a rulebook to ensure that your content isn’t all over the place. 

While you can verbally convey the message, ’ll be hard to enforce a style if isn’t documented. Planning, creating, and distributing content takes time, and having a style guide on hand will guard your against time-wasting. 

Easy Steps for Creating a Killer Style Guide

Creating a style guide can be easy. Below we share some tips to help you.

Seek First, Create Later

No one said you had to create your style guide from scratch. Looking at popular styles can help you filter out what you like and don’t. Keep the good and swipe the bad away.  

Define Your Mission

When adding the details to your style guide, look at your goals and work backward from there. Focusing on the reason why you create content will help you keep your content honest. 

Take time to focus on this aspect. Whether your purpose is to enlighten, entertain, or explain, document what you want your content to be in detail. 

Determine Your Voice

Every has a voice, and this section of your style guide should be followed to a tee.  determines how your audience experiences your content, making val to ensure that lines up wh your ’s image. 

Have Basic Groundrules

If you’ve ever wanted to put your foot down, here’s your chance. Set up basic wring rules for common vocabulary expressions that your guide can back up at all times. Make sure to give examples of each to clarify any confusion. 

Adress Different Content Styles

Since you need to create different content to expand your reach, ensure that each has s own document style guide.

Set up Rules for Graphics

Although your visual style guide should explain the use of visual elements in detail, having some guidance for this in your style guide is recommended. When wrers also have a basic understanding of how visuals should be presented, there’s less chance for mishaps. 

Include basic information on visuals like how they should be aligned and specific ones that should be avoided. 

Examples of Different Style Guides

There are many style guide examples to pull structuring ideas from. Take some inspiration from the below guides if you’re feeling stuck. 

Mailchimp

Mailchimp avoids the use of offensive faux-pas. They outline their style for talking about gender, sexualy, ethnicy, and disabilies in their style guide. 

While respectfully addressing this may seem logical to you, many content creators slip in these areas. Including a section like this in your style guide will keep creators aware of the rules and the right path to follow. 

mailchimp-style-guide-example

Atlassian

Atlassian uses an easy-to-navigate table of contents to make their style guide easy to follow no matter who the user is. 

atlassian-style-guide-example

Mozilla’s Guide for Firefox

Mozilla uses parenthetical explanations to ensure that all content creators are on the same page and there’s no room for confusion. 

mozilla-style-guide-example

The Universy of North Carolina at Chapel Hill

Using questions like the Universy of North Carolina at Chapel Hill does is an excellent way to ensure that content wrers align their content wh the ’s mission. 

uncch-style-guide-exampleConcluding Tips

Before you rush into building your guide, remember to keep the following in mind:

  • Ensure that content creators can easily access your style guide, whether ’s on the web or a shared PDF wh restricted access. 
  • Ensure that your style guide is easily reble. 
  • Refer back to your documented style guide when giving content creators feedback. 

When a style guide is done correctly, can be the key to producing content that stands out and grabs attention.