Despite what you might think, there’s more to s than just picking the first one that comes to mind. Having the right will help your online business stand out and raise awareness of your brand. 

If you want to become more knowledgeable about s, it’ll be wise to read through our glossary of domain terms. All terms listed below are related to s and will better your understanding of in general.  

Domain Terms


A Record:

A setting used to assign a to a specified IP address.


Country Code Top-Level Domain (ccTLD):

A two-letter associated with specific countries. Example – .ca for Can and .us for United States ones. 


A process used to register with ulterior motives such as blocking someone else from using it, stealing traffic, or selling the domain at an inflated price. 



The name of a website identified as the text that follows the “www” in the URL or the @ symbol in an email address. Example –, where is the

Sy (DNS):

A sy translating IP address numbers into a reble .

Domain Flipping:

Purchasing a to resell at a profit.  

Domain Privacy:

A feature provided by domain registrars to hide domain owner information on a WHOIS inquiry.



The indication of which registry a domain is associated with found after the “.” in the . Example – .com, .us, .org 



Common s, such as or .COM 

Grace Period:

A period offered for renewal of a after registration has expired and before it’s offered up for sale.  


Internet Protocol (IP) Address:

The unique numbers used to identify a specific computer or server. 

International Corporation for Assigned Names and Numbers (ICANN):

The institution responsible for regulating the domain industry and organizing the Internet’s naming sy


Misspelled :

Incorrect spellings of a purchased to ensure that misspelled searches of your business or brand still produce your website.  


New Top-Level Domain (nTLD):

A new string of characters following s. Example, .news, .design. 


Web servers serving as resource directories, often for other servers. 



A placeholder page acting as a temporary display for a before it’s in use or when it’s in the process of being sold. 

Premium Domain:

A previously registered with valuable keywords. These are considered high-value since they have more powerful branding potential, are easy to remember, and attract more traffic. 



Pushing incoming traffic of a domain no longer in use to the new domain. 

Redemption Period:

A period offered for renewal of a at a higher price after it has expired and the grace period has lapsed as well.  


The listed name of a domain’s record, usually the owner or a business in control of it. 


An accredited public seller of registration services.   


An organization maintaining and controlling top-level . The sale of these is usually done through third-party registrars and not directly to the public.


Re-registering s to continue ownership. 


A individual employed by a registrar to sell services independently. 

Reverse Domain Hijacking:

Attempting to obtain an owned through false claims.  


Search Engine Optimization ():

Optimizing and content to rank higher in search engine results.  

Second-Level Domain (2LD):

s located below another. Example where .com is second to .ca.  


Separate addresses located under s. Example –  


Top-Level Domain (TLD):

The part of a that appears after the “.”. Example – , .com. club or .org.  


Moving s between registrars without losing ownership. 


Universal Resource Locator (URL):

The string of numbers and symbols in the address bar of your web browser. This includes the information your computer needs to find the right pages, images, or documents on a specific website. 



A sy used to search owner information of registered s.